{"id":10621,"date":"2024-07-26T08:00:00","date_gmt":"2024-07-26T06:00:00","guid":{"rendered":"https:\/\/grid.gg\/?p=10621"},"modified":"2024-10-23T14:46:52","modified_gmt":"2024-10-23T12:46:52","slug":"meet-the-team-eliza-hlushchenko","status":"publish","type":"post","link":"https:\/\/grid.gg\/meet-the-team-eliza-hlushchenko\/","title":{"rendered":"Meet the Team – Eliza Hlushchenko, Creative Designer"},"content":{"rendered":"\n

In July\u2019s edition of Meet the Team, we\u2019re speaking to the silent hero of every GRID event, keynote, and PR \u2014 a person who makes data look good \u2014 Eliza Hlushchenko, a Creative Designer who has been on the GRID<\/em> for 2.5 years. Keep reading to learn why she identifies so well as a GRIDer, her cheese-inspired marketing campaigns, and why Yuumi is her spirit animal.<\/p>\n\n\n\n

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1. Please tell us more about your role.<\/strong><\/h4>\n\n\n\n

In my humble opinion, I work in the greatest department possible \u2014 Marketing! Currently, my role is Creative Designer, though my colleagues often refer to it as \u201cmake it pretty.\u201d Of course, it\u2019s not limited to just those three words \ud83d\ude04My daily work involves various visual projects, documentation writing, research, and maybe some memes sending, who can even work without it?!<\/p>\n\n\n\n

Lately, I\u2019ve been into the marketing side of things, not just design. I find it impossible to separate these two; marketing is intertwined with design. During my five years at university, I was genuinely confused about why 80% of my lectures and workshops focused on Marketing. I knew it was important, but weren\u2019t we supposed to be drawing more? Now, I understand the reason behind it. You can\u2019t create great visuals without deeply understanding the market and your target audience. It takes a lot of practice and continual learning. This constant development and analysis are what gives me a thrill! <\/p>\n\n\n\n

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2. You\u2019ve been on the GRID for 2,5 years – how has your role changed?<\/strong><\/h4>\n\n\n\n

We have an internal joke about my role \u2014 it changes with each performance review \ud83d\ude04I went from making CS:GO MVP posts for X two years ago to diving into marketing strategies. Rapid company growth and my personal development are reasons for these varied changes. This journey has been great, and I\u2019m glad it looks that way. I have a lot of creative energy, so constant switches don\u2019t tire me; on the contrary, they power me to go further!<\/p>\n\n\n\n

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3. Which project has been the most rewarding to work on so far?<\/strong><\/h4>\n\n\n\n

No need to think twice \u2014 it\u2019s any proposal for partners. Many hours are always spent creating and polishing documents before we hit the submission\u2019s deadline. My personal favorite is contributing to the section where we tell stories of GRID people. Did you know we have a World\u2019s Season 1 winner on the team \u2014 Harry Wiggett<\/a> or Hans<\/a> \u2014 who published an academic paper about LoL?! Overall, working on this type of project is an exciting experience, combining challenging work with tremendous excitement. It feels magical witnessing the whole company rally around one great task, never seeming to tire from it!<\/p>\n\n\n\n

And, of course, I can forget how we got the big news about partnering with Riot<\/a>, and company chats filled with celebrations and excitement. I can say that we have quite a big and passionate League of Legends community here, so this project holds a special place in everyone\u2019s heart \ud83e\ude75<\/p>\n\n\n\n

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4. What are some unique challenges and rewards of designing visual materials for GRID compared to other industries?<\/strong><\/h4>\n\n\n\n

Two things \u2014 culture and startup environment. GRID culture is the most rewarding value you can find. GRIDers might not always notice everything I do during my work, but when they do, their support is enormous. It\u2019s effortless to work with everyone and gather materials for projects. You can always count on help and understanding.<\/p>\n\n\n\n

The startup environment creates challenges that I see as rewards. You can never be sure that today will go as planned, and it\u2019s so refreshing when it doesn\u2019t. You group all your skills and adapt to the new situation, finding new and creative ways to solve it. It definitely helps rewire your thinking from \u201cI need 3-5 business days to complete this\u201d to \u201cone hour? That\u2019s a generous deadline.\u201d<\/p>\n\n\n\n

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5. If you have to choose one gaming character to portray best \u2014 which character would it be?<\/strong><\/h4>\n\n\n\n

As soon as Jinx from League of Legends\u2019 cinematic rolled in, my gaming-obsessed classmates started bringing their phones to me, pointing at the blue-haired girl and exclaiming, \u201cIt\u2019s you!\u201d Undeniably, my long hair, love for shorts, rebellious mindset, and tall, skinny figure played a part in this comparison, but I never saw myself as Jinx. <\/p>\n\n\n\n

It was a completely different story when I discovered Yuumi from the same game. I think I can hear my friends chuckling as they read this. My Yuumi obsession is no secret \u2014 I\u2019ve almost scored 1 million mastery points and own every skin. She is cute, funny, playful, and a bit silly. Her voice lines are filled with jokes and an overall positive spirit. She may be small and fragile, but with enough skill, even the big and scary champs can\u2019t compete with her. I believe Yuumi has hidden potential, and it\u2019s better not to underestimate her. I like to think the same qualities apply to me too \u2014 or at least, I like to think that I\u2019m cute, funny, and powerful \ud83d\ude00<\/p>\n\n\n\n

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6. What\u2019s your favorite video game?<\/strong><\/h4>\n\n\n\n

Uff, that\u2019s one of the toughest questions you can get asked \ud83d\ude04 I\u2019d probably go with the Fallout franchise here. I started playing when I was 15 and absolutely loved it! Retrofuturism, dystopia, great soundtracks, incredible jokes, and lore \u2014 this combination just hits right!<\/p>\n\n\n\n

After the Fallout series aired, nostalgia hit me, and I downloaded Fallout 76 immediately. I\u2019m still obsessed with it and now play daily. It\u2019s a great place to unwind and do some quests after work, which helps me switch into chill mode. Plus, the community there is absolutely lovely, unlike the competitive MOBA scene most of the time. If you get a chance to play any game from that franchise, it\u2019s worth checking out \u2014 maybe it will become one of your favorites too!<\/p>\n\n\n\n

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7. Outside of work, what are some of your hobbies and interests? Do they influence or inspire your design work?<\/strong><\/h4>\n\n\n\n

I can call myself a hobby collector. Sometimes I can\u2019t even recall the many things I\u2019m interested in or have tried before. But if I had to pick my top three for now, they would be gaming, nails, and reading.<\/p>\n\n\n\n

Gaming is relatively self-explanatory, and reading is mostly too, the only difference here is that I\u2019m currently participating in a reading marathon with a colleague, making my book list look so random and diverse. But nails are a different story. Anyone who has seen me in real life knows how long my nails are, and I constantly get two types of questions: \u201cHow do you live with them?\u201d and \u201cHow long does it take to do them?\u201d. Quite easy and takes around 5 hours \ud83d\ude04 Doing my own nails gives me another opportunity to create art and express myself. Each GRIDFest, I come with a set of GRID-themed nails, and people love it!<\/p>\n\n\n\n

Indeed, my investment in most of my interests doesn\u2019t go unnoticed in my work life. Overall, I like to think that my superpower is finding inspiration in the most random places. For example, I recently got inspiration for a marketing campaign from watching a cheese conspiracy video. I guess my secret is keeping my work in mind most of the time. That way, spotting connections just comes naturally.<\/p>\n\n\n\n

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Look out for the next edition of Meet the Team!<\/p>\n\n\n\n

If you are interested in learning more about GRID or current job openings, head to our career page<\/a>.
Follow us on Linkedin<\/a> and X<\/a> and stay up to date with all the news from GRID.<\/p>\n","protected":false},"excerpt":{"rendered":"

In July\u2019s edition of Meet the Team, we\u2019re speaking to the silent hero of every GRID event, keynote, and PR \u2014 a person who makes data look good \u2014 Eliza Hlushchenko, a Creative Designer who has been on the GRID for 2.5 years. Keep reading to learn why she identifies so well as a GRIDer, […]<\/p>\n","protected":false},"author":1,"featured_media":10625,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mo_disable_npp":"","footnotes":""},"categories":[10],"tags":[13,14],"class_list":["post-10621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people","tag-inside-grid","tag-team"],"yoast_head":"\nMeet the Team - Eliza Hlushchenko<\/title>\n<meta name=\"description\" content=\"Discover the journey of Eliza Hlushchenko, Creative Designer at GRID Esports. 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